Successes

Maplewood Sales & Brokerage is very proud of our significant accomplishments in a variety of categories over the past 30 years:

Florastor® Canada: Managed BTC to OTC launch with double-digit, year-over-year sustained growth and national core listing all skus. Oversaw successful development, coordination and execution of broadcast, print and digital marketing campaign with national media providers, dovetailed with retail promotions.
Culturelle®: Created, launched and managed the probiotic segment within the digestive category across all Canadian food, drug and mass retailers until DSM acquisition.

e.l.f. Cosmetics: Launched in 2014 all across Canadian food, drug and mass channels; now one of the fastest-growing cosmetics brands in the country.

Apothecary Products®: Manage branded and private-label items across multiple categories and channels.

Breathe Right® nasal strips: Launched in Canada and managed until GSK acquisition, at which time it had become a top-growth contributor to the cough and cold category in addition to having successfully bridged sales volume from seasonal to year-round.
Airborne®: Executed a Canada relaunch. After relaunch, Airborne® was the top growth brand for multiple years in the immunity segment of the cough and cold category. Maintained a double-digit growth and number two category position until Schiff/Reckitt Benckiser acquisition.

EZ Floss®: Launched as first dental flosser brand in Canada in 1981, with over 30 years sustained innovation and growth in food/drug/mass and dental professional channels. Top three Canadian brand for 10 years.
Private label-branded products: Manufacturing, distribution and 40+% year-over-year growth in private label products for national retailers, including Walmart, Shoppers Drug Mart, London Drugs and Sobeys.
Dental professional channel: Sustained growth of multiple SKUs for over 20 years. Top brand in national wholesalers Henry Schein and Sinclair Dental for over 10 years.

Estroven: Launched and managed as a natural alternative to menopause prescriptions. Maintained strong number two position in category for 10 years.

Chantal Ethocyn skincare: Launched into Canada as the first skincare brand in food/drug/mass channels with retail price points over $100.

Softcup®: Launched the first truly unique alternative to pads and tampons with national distribution in the feminine hygiene category. Over 14 years of managing successful sales in category.